Paula Scher
I have always been someone who read, and words and stories have a special place in my heart and the idea of typography has been so intriguing to me because of the idea of using words and language and using design to reinforce and enhance.
Paula Scher is a graphic designer whose work has really stuck with me. Using typeface to convey a message I found really inspiring. And how her pieces use type as images and added illustration anything else seems unnecessary. Every little detail is thought through.
I watched a documentary called Abstract: The art of design. One of the episodes was about her, and seeing the ideas and thoughts she used behind the work and in her process, I found more inspiring and useful. It made me consider what is necessary in my work and what belongs and taking out what doesn’t improve enhance or belong in the piece. Stripping it back to what’s important. But also seeing her personal work and the obsessive nature of it. I can connect to that however it was really inspiring because it was the opposite of her professional work and the work is interesting because of all these little details.